Question
A competitor analysis of the 7up soft drink brand is being conducted. Management plans to position the brand against its key competitors. Should the competitors
A competitor analysis of the 7up soft drink brand is being conducted. Management plans to position the brand against its key competitors. Should the competitors consist of only other non-cola drinks?*
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
