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A customer - centric approach to marketing can best be characterized as . . . a . An approach that uses information about consumers to
A customercentric approach to marketing can best be characterized as
a An approach that uses information about consumers to maximize the value provided.
b An approach that provides the best value for the price of the product sold.
c An approach that seeks to make the product being sold as valuable as possible to consumers.
d An approach that emphasizes customer service in order to create value for consumers.
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