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A customer - centric approach to marketing can best be characterized as . . . a . An approach that uses information about consumers to

A customer-centric approach to marketing can best be characterized as...
a. An approach that uses information about consumers to maximize the value provided.
b. An approach that provides the best value for the price of the product sold.
c. An approach that seeks to make the product being sold as valuable as possible to consumers.
d. An approach that emphasizes customer service in order to create value for consumers.
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