A customer identification B. needs assessment D. observation 31. In design thinking, what is meant by inspiration? A. an emotional moment that stirs creativity B. an idea for a product, service, or solution C. a motivation or promise of reward D. the problem or opportunity that starts the search for to 21) refers to the ability to combine ideas in a unique way or to make unusual associations between ideas. A) Innovation B) Diversity C) Alteration D) Creativity