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A customer's zone of indifference exists due to which special characteristic of services? Question 5 Answer a. Intangibility b. Heterogeneity c. Perishability of output d.
A customer's zone of indifference exists due to which special characteristic of services? Question 5 Answer a. Intangibility b. Heterogeneity c. Perishability of output d. Simultaneous production and consumption of services e. Difficulty in evaluating services
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
