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a. Define: Administrative marketing and entrepreneurial marketing (6 marks) b. List four characteristics of entrepreneurial marketing. (4 marks) c. Discuss the 4P's of entrepreneurial marketing.

a. Define: Administrative marketing and entrepreneurial marketing (6 marks) b. List four characteristics of entrepreneurial marketing. (4 marks) c. Discuss the 4P's of entrepreneurial marketing. (20 marks) End of questions

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