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(a) Describe five characteristics of opinion leaders. (b) Suppose you are a marketing manager working for a well-known sportswear manufacturer. You are introducing a new

(a) Describe five characteristics of opinion leaders.

(b) Suppose you are a marketing manager working for a well-known sportswear manufacturer. You are introducing a new type of running shoes to the market. Identify a type of person whom you feel would be an appropriate opinion leader for the running shoes. Explain your answer.

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