Question
A. Describe the different roles in a business buying center. Then identify each member of the buying group in a medium sized company that purchases
A. Describe the different roles in a business buying center. Then identify each member of the buying group in a medium sized company that purchases components and assembles small household appliances.
B. Imagine that you are a marketer for one of the following companies: Amazon.com, Apple, starbucks, burger king, or a nationally recognized company of your choice. Decide whether your company will expand internationally into Mexico, India, or china. a brief report outlining and describing the issues your company must consider regarding each of the following environmental areas: economic, social-cultural, technological, and political-legal.
C. What are several pluses for businesses that use outsourcing techniques? What are several minuses? What can companies d to make the best of these widespread practice?
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