(a) Describe the needs, wants and demands of consumers who would eat plant-based meats such as Impossible meats or Beyond Burger at restaurants like Bread Street Kitchen and Three Buns Quayside. (45 marks)

(b) Evaluate three (3) macroenvironment forces and explain, with supporting information, one (1) trend each that will impact the growth and success of Impossible Meats and Beyond Burger. (Note: It is necessary to conduct secondary research and support your discussions with evidence.) (45 marks)