• A description of Chevron
• A summary of the strengths and weaknesses of Chevron
• Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc.
• An evaluation of opportunities to add economic value
• An evaluation of opportunities to add social value
• An evaluation of opportunities to add environmental value Some opportunities may appear on more than 1 slide. For example, you may find an opportunity that adds economic, social, and environmental value.
• A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization's valuable, rare, and hard-to-imitate resources; is not much impacted by the organization's weaknesses; and takes advantage of the external environment.
• A conclusion
• References