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A desirable target market is stable. This means that: a. the segment is predictable in it purchasing ability and behavior b. one can easily describe

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A desirable target market is stable. This means that: a. the segment is predictable in it purchasing ability and behavior b. one can easily describe the traits or characteristics of the segment c. the marketer can reach the consumers for marketing and sales of the product d. there are enough consumers within the segment to support profitable product sales

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