Question
A detergent manufacturer produces three families of laundry detergent. A low cost, no-name product A medium cost, mid-range product, and a A high cost, premium
A detergent manufacturer produces three families of laundry detergent.
- A low cost, no-name product
- A medium cost, mid-range product, and a
- A high cost, premium product
a) Differentiated targeting strategy
b) Undifferentiated targeting strategy
c) Niche market targeting strategy
d) None of the above
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
