a) Determine the optimal price schedule if Tugacom practices individual prices for each service. Compute the profits.b) Determine the optimal price schedule if Tugacom sells only the new bundle More-4-U, that includes the four services. Compute the profit.c) Is there a mixed bundling strategy that sustains this statement?

Tugacom has recently surprised the market with a revolutionary product: More- 4-U. This service includes Television, Internet, Fixed Telephone and Mobile Communications in a single bundle. Moreover, supplying each of these four services has a cost of 26 per consumer. In the beginning, Tugacom expects to face three different groups of consumers, A, B and C. Each group has the same size but different preferences. The following table presents the reservation prices, in euros, of the three groups of consumers for each single product: Type TV Internet Fixed Telephone Mobile A 20 20 20 25 B 15 15 20 30 30 20 20 10 a) Determine the optimal price schedule if Tugacom practices individual prices for each service. Compute the profits. b) Determine the optimal price schedule if Tugacom sells only the new bundle More-4-U, that includes the four services. Compute the profit. One former MBA student, working in the Tugacom's marketing department, made a deep marketing research study and redefined the preferences of the three groups according to the following: Type TV Internet Fixed Telephone Mobile Families 15 30 20 15 Seniors 30 20 20 10 Millennials 0 73 0 7 According to that, he wrote a report to the Marketing Director with following conclusion: "Given these results, it is clear that it will be more profitable for Tugacom to practice mixed products." bundling, by offering a price for the bundle and individual prices for one of the c) Is there a mixed bundling strategy that sustains this statement