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A development Corporation purchased land that will be the site of a new luxury condominium complex, Management is considering a six month market research study

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A development Corporation purchased land that will be the site of a new luxury condominium complex, Management is considering a six month market research study designed to learn more abou potential market acceptance of the condominium project. Management anticipates that, if conducted, the market research study will provide one of the following two results 1. Favorable report (: A significant number of the individuals contacted express interest in purchasing a condominium 2. Unfavorable report (7): Very few of the Individuals contacted express interest in purchasing a condominium Alter deciding whether to conduct the market research study, they have the following two decision alternatives d. - a small complex with 30 condominiums a medium complex with 60 condominiums Following this, thanen event concerning the demand for the condominiums has two states of nature. - strong demand for the condominiums - weak demand for the condominiums The payoff table showing profit is as follows States of Nature Decision Alternative 2 . 400 1200 1600 BDO (a) Show the decision tree. Decision Tree Description d. $2 F 3 INDI S1 S2 Market Research 52 U d S2 d 10 No Market Research LILLE 5 d 11 $2 (b) Use the following probabilities. P(F) = 0.59 P(0) = 0.41 P(s17) - 0.56 P(self) = 0.44 Pls, IU) - 0.19 P(s2|U) - 0.81 P(s) - = 0.41 P/s2) -0.59 What is the optimal decision strategy? O Conduct the market research. If it is favorable, choose decision d. If it is unfavorable, choose decision de O Conduct the market research. If it is favorable, choose decision dy. If it is unfavorable, choose decision d. Don't conduct the market research. Choose decision d. Don't conduct the market research. Choose decision d2

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