Question
(a) Differentiate between personalisation and mass customisation in the context of customer relationship management (CRM). [4 marks] (b) Elaborate on the different components of a
(a) Differentiate between personalisation and mass customisation in the context of customer relationship management (CRM). [4 marks] (b) Elaborate on the different components of a recommendation system and explain how this technology fits with part (a) above. [8 marks] (c) Describe how a clustering algorithm works and explain how clustering fits with part (a) above. [8 marks]
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
