a. Effective segmentation should be measurable, accessible, and substantial. Argue for or against this proposition.

b. You want to extend your products from Finland to a new market in the United States. What kind of segmentation would be appropriate? List and discuss the segmentation types.

c. Segmentation, Targeting and Positioning (STP) are important in Strategic Marketing. Under positioning, list the five-differentiation strategy discussed in the class with examples.