A famous basketball star is being paid a large amount of money to endorse a new product. How would his fan base respond to this if they learn how much money he will be making?

	a.	The less a celebrity is paid, the less likely we care about the product.
	b.	with celebrity endorsements, people don't take the amount of payment into account because they use the central route of persuasion.
	c.	The more a celebrity is paid, the more likely we are to discount their opinion of the product.
	d.	The more a celebrity is paid for an endorsement, the more credible they are because it shows how valuable his or her opinion is.