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A fashion brand notices that its ads are indistinguishable from those of other brands. All the ads usually feature young people having fun. As a
A fashion brand notices that its ads are indistinguishable from those of other brands. All the ads usually feature young people having fun. As a result, this brand launches a creative advertisement that shows celebrities buying clothes and acting like youngsters. In the context of this scenario, what was the purpose of this advertisement?
a To reinforce the company's CSR
b To present logical reasons for customers to prefer the brand
c To generate a product launch
d To break through the ad clutter and get attention
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