Question
A few years ago, pet rocks were a fad and Nike Air Jordan basketball shoes were a fashion among younger customers in the United States.
A few years ago, pet rocks were a fad and Nike Air Jordan basketball shoes were a fashion among younger customers in the United States.
Graph the life-cycle curves of the two products on the same chart. How do the two curves differ from one another? What are the major marketing implications for each product?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
