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A firm currently offers a single product within the product category. The product management team is considering the development of a new low-featured and low-priced

A firm currently offers a single product within the product category. The product management team is considering the development of a new low-featured and low-priced offering. a. Should they expect the new lower-priced product to cannibalize sales from the existing marketed product? b. If so, why might the firm move forward with the new low-featured and low-priced offering

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