Question
JM Smucker makes many brand name consumer food products. They have experienced supply chain issues, JIF Peanut butter recall, and now inflationary/pricing challenges. Consumer confidence
JM Smucker makes many brand name consumer food products. They have experienced supply chain issues, JIF Peanut butter recall, and now inflationary/pricing challenges. Consumer confidence in their brands is waning and they are under intense pressure from "off brand" products.
The J.M. Smucker (SJM) Readies for Q1 Earnings: Things to Note - August 18, 2022 - Zacks.comLinks to an external site.
What strategy do you think JM Smucker should use to build the brands back? Is the CEO doing the right things?
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
