A firm is trying to raise the awareness level of their products with females, without hurting the awareness among males. Therefore, they test a new advertising campaign in a test city and compare it with their regular campaign in a different city by sampling people from each city. Their dependent variable, Awareness ?????, measures the respondents awareness level on a scale from 1 (not at all aware) to 10 (very aware). The firm uses a Two-Way ANOVA with Gender (??????) and Ad Campaign (??) as factor variables. Use the Two-Way ANOVA results below to answer the 3 questions that follow.

Tests of Between-Subjects Effects Dependent Variable: Awareness Type lll Sum Mean of Squares Square Corrected Model 140.001 46.667 13.531 Intercept 6283.277 6283.277 | 1821.858 gender 334 334 097 ad 102515 102515 29.725 gender* ad 28.818 28.818 8.356 Error 606.994 3.449 Total 8601.000 Corrected Total 746.994 Gender * AdCampaign Dependent Variable: Awareness 5% Confidence Interval Ad Lower Upper Gender Campaign Bound Bound 8 400 7. 454 9. 346 7. 545 6. 907 8 183 \f