2. Which of the following research designs would you recommend? a. Exploratory research: focus groups b. Exploratory

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2. Which of the following research designs would you recommend?

a. Exploratory research: focus groups

b. Exploratory research: depth interviews

c. Exploratory research followed by a descriptive survey

d. Exploratory research followed by causal research

e. Descriptive survey followed by exploratory research

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 12:00 PM

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2. Which of the following research designs would you recommend? a. Exploratory research: focus groups b. Exploratory

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Basic Marketing Research: Leeds University Business School

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