A firm may use any element of the promotional mix to promote its products and services. Retailers may also assist manufacturers by undertaking some of the marketing functions.

(a) Describe the SIX (6) types of promotional tools that an educational institution, XYZ, can use to promote its new range of degrees courses from Cambridge, a well known and established British University.

(b) Discuss TWO (2) ways retailer outlets can add value to manufacturers.