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A firm surveys customers, asking them to rate their satisfaction as very unsatisified, unsatisfied, neutral, satisfied, or very satisfied. The firm wants to know what
A firm surveys customers, asking them to rate their satisfaction as "very unsatisified," "unsatisfied," "neutral," "satisfied," or "very satisfied." The firm wants to know what factors such as age, gender, and education determine whether a customer will rank as "very satisfied." A good analytical method to use would be
linear regression analysis
generalized linear model (GLM) analysis
cluster analysis
ordinal regression analysis
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