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A firm tested which of two web pages would drive more sales by randomly sending each visitor to one of two versions of the same
A firm tested which of two web pages would drive more sales by randomly sending each visitor to one of two versions of the same web page. By running this experiment the firm was using a
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Building The Data Warehouse
Authors: W. H. Inmon
4th Edition
0764599445, 978-0764599446
