Question
A firm's product is in the maturity stage of its life cycle. Which of the following OM strategies or issues should the firm be least
A firm's product is in the maturity stage of its life cycle. Which of the following OM strategies or issues should the firm be least concerned with at this time?
- Increasing capacity
- Long production runs
- Cost cutting
- Standardization
- Fewer rapid product changes
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
