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A good positioning has one foot in the present and one in the future. What is positioning? Explain in brief, how a company can develop
"A good positioning has one foot in the present and one in the future." What is
positioning? Explain in brief, how a company can develop an effective positioning in the
market?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
