Beverage giant Red Stripe has released two new flavours for its non-alcoholic brew, Malta.

The new flavours, which were recently spotted in a gas station mart, are vanilla and coffee flavoured maltas. Red stripe's release of the vanilla and coffee flavoured maltasfollows the introduction of the vitamin-enriched brew in a 330ml can. Canned malta was said to have provided the market with an unbreakable, portable and easier cooling product than the regular bottle.

"Though cans will be available in bars and supermarket outlets islandwide, we are actively targeting the hospitality industry as well. Most hotels already have the Red Stripe cans, as there is a preference over glass bottles in the pool area and the beach," Red Stripe Innovation Manager Rory Burchenson reportedly said.

You are the Media Manager at Blake, Hudson & McNaughton Advertising Agency.

You have been invited by Red Stripe, to make a presentation to its Board

a) Explain the terminology 'Media Planning Strategy' in advertising.

b)Explain the role of Media Scheduling, the factors for consideration in preparing a

schedule and a recommended scheduling strategy to promote the new Malta flavours