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A good way to get a reluctant source to speak is for the reporter to threaten the source with embarrassment if she or he fails

A good way to get a reluctant source to speak is for the reporter to
threaten the source with embarrassment if she or he fails to respond.
insist on the public's right to know whatever information the source has.
trick the source into thinking the interview is about a completely innocuous topic.
try to discover the reason for the source's anxiety and try to overcome it.
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