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Companies can employ several different branding strategies. In Figure 1 1 - 7 , B represents a strategy. Branding strategy Toro makes: Toro snowblowers Toro

Companies can employ several different branding strategies. In Figure

11 - 7,

B represents a strategy.

Branding strategy

Toro makes:

Toro snowblowers

Toro lawn mowers

Toro garden hoses

Toro sprinkler systems

Procter & Gamble makes:

Tide

Cheer

Ivory Snow

Bold

Michelin makes:

Michelin tires

Sears tires

Epson makes:

Epson printers

IBM printers

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