A good writer anticipates the audience of a message. Although you can’t always know exactly who the audience is, you can imagine the general characteristics of the receiver. Profiling your audience allows you to adopt the appropriate tone, language, and channel.

Which of the following are appropriate questions to ask when profiling your audience? Check all that apply.

• How can I prevent other people from seeing this message?
• Will someone other than my audience see my message?
• What do I know about the audience’s education, beliefs, culture, and attitude?
• How should I format this message?
• How does my secondary audience differ from my primary audience?