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A group is tasked with deciding which advertising plan would be most effective: Plan A, Plan B, or Plan C. Manny speaks first and argues
A group is tasked with deciding which advertising plan would be most effective: Plan A, Plan B, or Plan C. Manny speaks first and argues that Plan B would be most effective. Without any further deliberation, the other members of the group agree that Manny makes sense and Plan B is the best choice (i.e., they conform to his views). The group process that occurred in this situation is known as
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
