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A group of people is going to open a housekeeping service company where they will provide the unemployed people some household jobs to the household

A group of people is going to open a housekeeping service company where they will provide the unemployed people some household jobs to the household who are seaching for some maid and workers. The company is planning to follow micro marketing as their targeting plan. Why are they planning to do so? What is the bnefit of doing using this micrmarketing for this type of company? Explain in detail.

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