Question
A historical society offers all donors a gift of an ornament depicting a colonial scene. The scene changes each year, and the ornament costs the
A historical society offers all donors a gift of an ornament depicting a colonial scene. The scene changes each year, and the ornament costs the society $4. The average donation is $29, and the marketing director has determined that 60% of those first-time donors will donate to the society for an average of 5 additional years. What is the estimated CLV of a new donor?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
