A Holiday Wish Years in the Making, Michael Bubl FINALLY Gets bubly sparkling water to Change its Name with Limited-Edition Holiday Flavor merry berry bublJust

A Holiday Wish Years in the Making, Michael Bublé FINALLY Gets bubly sparkling water to Change its Name with Limited-Edition Holiday Flavor "merry berry bublé"Just in time for the season of giving, Bublé and bubly are joining forces to spread some holiday cheer, giving fans a chance to sip this season's most refreshing stocking stuffer. In celebration of the 10th anniversary of his iconic, chart-topping holiday album "Christmas" as well as new holiday music videos for hits "Let It Snow" and "It's Beginning To Look a Lot Like Christmas," Bubly is giving a very special giftto singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé! Since 2019, fans of Bubly sparkling water have had a front-row seat to Bublé's entertaining endeavors tochange the "y" in bubly to an "é" -- thanks to his unrelenting conviction that bubly is, in fact, named afterhim. From spray painting a Bubly billboard to being caught red-handed in a Bubly warehouse changingcans of Bubly bounce™ to bublé bounce, Bublé has pulled every trick in the book to make his mark(literally). This year, in the spirit of the holidays, bubbly is finally granting Bublé his wish! Merry Berry bublé, the bubbly brand's first-ever holiday flavor, features the perfect melody of raspberries, blackberries and strawberries, creating a refreshing blend of festive fruit flavors. To make the limited-edition cans truly worthy of their namesake, Merry Berry Bublé is playfully adorned with musical notes and an ode to Michael's signature necktie. And because no can of bubly would be complete without giving fans a reason to crack a smile™, each can of merry berry bublé is decked out in its own tacky holiday sweater, bringing that iconic bubbly grin into the holiday season.

"After two years of working to show the world that bubly should actually be spelled bublé, I can finallyput the markers down! I am incredibly excited that bubly is granting me my holiday wish and putting myname on their first-ever holiday release, merry berry bublé," says Michael. "I don't want to say, 'I told youso,' but c'mon – merry berry bublé has a nice ring to it, don't you think?"Thankfully, Bublé isn't the only one who will be able to enjoy merry berry bublé this holiday season, withhundreds of fans getting the chance to win this holiday flavor and can. Beginning today,through December 8th, fans eager to get a sip of merry berry bublé, the most refreshing stocking stufferof the season and must-have for holiday entertaining, can enter for a chance to win their very own cans.Just share something you did this year that was naughty or nice and follow and tag @bublywater, using#merryberrysweepstakes. Full rules and regulations can be found here."For the past two years, we've all enjoyed watching the lengths Michael has been willing to go to, to'correct' the name of bubly. Michael's love of the holidays has clearly rubbed off on us though, becausewe couldn't be more excited to celebrate the season by giving him the gift he has always wanted,"says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. "merry berrybublé marks the first time the brand is entering the holiday season with a unique limited-edition flavorthat celebrates Michael Bublé -- one of the holiday season's most iconic voices."The bubly sparkling water brand is shaking up the sparkling water category with refreshing and deliciousflavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, nosweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging,unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messageson the can for maximum enjoyment and smiles. Just as love comes in all colors of therainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly,watermelonbubly, pineapplebubly, lemonbubly,passionfruitbubly and blueberrypomegranatebubly. bubly bounce is available in five refreshing comboflavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberrypomegranate. no calories. no sweeteners. all smiles.™ bubly can be found in grocery stores acrossCanada in packs of 12 single serve cans. Pricing is $6.99 per 12 pack – about the same as its soft drinkcompetitors.Adapted from: “A Holiday Wish Years in the Making, Michael Bublé FINALLY Gets BublyTM Sparkling Water to Change Its Namewith Limited-Edition

What is the marketing term for new flavour of bubly? What kind of brand is bubly? Explain your answer. What type of labelling is shared in the article. What other type of labeling would be required for this product in Canada? Why?