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a. Identify and explain FOUR (4) factors that lead to competitive advantage for a firm.[8 Marks] b. In your opinion what is your changing aspects

a. Identify and explain FOUR (4) factors that lead to competitive advantage for a firm.[8 Marks]

b. In your opinion what is your changing aspects of customers' technology and competition of the following industries:

i. Higher education

ii. Retail merchandising

iii. Airlines

iv. Finance and Industry[12 Marks]

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