A) Identify two potentlal and viable target marloets for your product/service. Make sure that at least three different segmentation variables are represented in your proflles (=descriptions) of each segment. If you belleve that ONLY one potential target segment is feasible, be sure to discuss why it is so. Provide clear reasons as to why a second segment would not be practical or meaningful. Guidance: Remember that a target market profile is a statement of the description of the group of consumers that you will be targeting. This should be expressed in one or two sentences, and should include an array of descriptions representing at least three of the four categories of segmentation variables we learn in the course. Make sure that the profiles presented are quite distinct from one another. B) Which target market would you choose to pursue? Why? Guidance: Select from above the target that you believe is best and convince the reoder why that is so. Please direct more prominence and attention to the target that you are recommending than to the one that you are NOT recommending. C) What is the value proposition of your product? How would you differentiate your product from competitors' products/services? Develop a positioning statement for your product/service. 3) Secondary Data \& Sales Potential