Question
(a) If JVC uses a standard pricing strategy, what price should it charge for the receiver, for the CD player, and for the speakers to
(a) If JVC uses a standard pricing strategy, what price should it charge for the receiver, for the CD player, and for the speakers to maximize revenues? How much revenue will it earn? Please show your calculations
(b) Suppose JVC adopts a first-degree price discrimination policy. What prices should it charge to maximize revenues? How much revenue will it earn? Please show your calculations.
(c) Suppose that JVC markets the receiver, CD player, and speakers together. That is, it uses a commodity-bundle strategy such that the products are sold as one item. What price should JVC charge to maximize revenues? How much will it earn? Please show your calculations.
6. (10 points) Suppose that JVC is trying to decide how to price a new stereo system composed of a receiver, CD player, and speakers. The company's economists have estimated that three different groups will purchase these products: students, club owners, and musicians. Assume that there are 10,000 students, 10,000 club owners and 10,000 musicians. In addition, it is estimated that the maximum amount each group will pay for each stereo component is as follows: Group Receiver CD Player Speakers Students $125 $100 $50 Club owners $200 $75 $250 Musicians $175 $50 $200 JVC's objective is to maximize revenues, and it is considering three strategies to price its stereo components: (1) a standard strategy whereby it prices each stereo component separately (only one price for each item); (2) perfect price discrimination; or (3) bundling the three components together and selling only bundles containing the receiver, CD player, and speakers. 6. (10 points) Suppose that JVC is trying to decide how to price a new stereo system composed of a receiver, CD player, and speakers. The company's economists have estimated that three different groups will purchase these products: students, club owners, and musicians. Assume that there are 10,000 students, 10,000 club owners and 10,000 musicians. In addition, it is estimated that the maximum amount each group will pay for each stereo component is as follows: Group Receiver CD Player Speakers Students $125 $100 $50 Club owners $200 $75 $250 Musicians $175 $50 $200 JVC's objective is to maximize revenues, and it is considering three strategies to price its stereo components: (1) a standard strategy whereby it prices each stereo component separately (only one price for each item); (2) perfect price discrimination; or (3) bundling the three components together and selling only bundles containing the receiver, CD player, and speakersStep by Step Solution
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