Question
a. In early 2008, you purchased and remodeled a 120-room hotel to handle the increased number of conventions coming to town. By mid-2008, it became
a. In early 2008, you purchased and remodeled a 120-room hotel to handle the increased number of conventions coming to town. By mid-2008, it became apparent that the recession would kill the demand for conventions. Now, you forecast that you will be able to sell only 10,000 room-nights, which cost $60 per room per night to service. You spent $25.00 million on the hotel in 2008, and your cost of capital is 10%. The current going price to sell the hotel is $20 million.
If the estimated demand is 10,000 room-nights, the break-even price is $ _______
per room, per night. (Hint: Remember that the cost of capital is the opportunity cost, or true cost, of making an investment.)
b.
A firm sells 1,000 units per week. Suppose the average variable cost is $20, and the average cost is $50.
In the short run, the break-even price is $_______
. In the long run, the break-even price is $________
Suppose the firm charges a price of $35 per unit.
Use the following table to indicate whether the firm will shut down or continue to produce in the short run and the long run.
Time | Continue to Produce | Shut Down | |
---|---|---|---|
Short Run |
|
| |
Long Run |
|
|
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