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A Korean firm produces a particular product in Korea and exports to the United States. Its production cost, domestic price, exchange rate, and U.S. sales
A Korean firm produces a particular product in Korea and exports to the United States. Its production cost, domestic price, exchange rate, and U.S. sales volume and other related information (baseline case) are presented as follows: Production cost per unit Domestic price per unit Exchange rate Dollar price Sales volume Dollar revenue Won revenue Won cost Won profit Baseline W80,000 W100,000 1.000 $100 1,000,000 $100,000,000 W100,000,000,000 W80,000,000,000 W20,000,000,000 Assume that the point price elasticity of demand for this Korean firm's product in the U.S. market is 2. Suppose the Korean won (W) depreciates from W1000/$ to W1125/$. If the Korean firm chooses to follow a pricing to market strategy, how does this affect its profitability in Korean won (how much does the firm's net profit change in percentages):? Your answer: (Keep two decimals; Do not include currency symbols in your answer; Do include the negative sign, "-" in your answer if your answer is a negative number.)
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