A large academic medical center was interviewing candidates for the position of marketing director.One interviewee was a vice president of marketing for a large consumer food product firm. During the interview, the interviewee was asked what skills he had for the position.He responded, "I've sold products all my life and have been successful.Marketing a food product is no different than marketing a hotel, airline, or hospital."

Is this view nave?Why or why not?

How is health care marketing similar to marketing other products or services?

How is it different?