A large chain of superstores, Willoughby Inc., obtains its products from thousands of suppliers with limited product differentiation. The products stocked at the superstores are also available at marginally higher prices at smaller convenience stores. Which of the following competitive forces is likely to pose the greatest threat to the company?

Question $2$Select one:

A$.$

bargaining power of customers

B$.$

threat of substitutions

C$.$

bargaining power of suppliers

D$.$

threat of new entrants