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A leading pharmaceutical company newly developed a medication that reduces blood pressure. To develop a manufacturing and marketing plan for this new drug, the company
A leading pharmaceutical company newly developed a medication that reduces blood pressure. To develop a manufacturing and marketing plan for this new drug, the company decided to use the Bass diffusion model. The market potential is estimated at 100,000,000. Also, the diffusion pattern is expected to be the same as that of Beta Blockers. Question 3. Compute the expected cumulative sales for the first five years. 1 1 1 64 Question 4. In which year will the largest new adoption occur? In that year, how many people adopt the new drug
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