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A leading Taiwan based mobile company, Connect, plans to launch a mobile named Connect X1 in PAN India. Suggest an appropriate segmentation, targeting and positioning
- A leading Taiwan based mobile company, "Connect", plans to launch a mobile named "Connect X1" in PAN India.
- Suggest an appropriate segmentation, targeting and positioning strategy to acquire the PAN India market considering the competition and industry situation. (15)
What promotional tools would you suggest for the Indian Market?
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Fundamentals of Financial Management
Authors: Eugene F. Brigham, Joel F. Houston
Concise 6th Edition
324664559, 978-0324664553
