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A linear programming computer package is needed. The Westchester Chamber of Cormmerce periodicaly sponsors public service seminars and programs, Currently, promotional plans are under way
A linear programming computer package is needed. The Westchester Chamber of Cormmerce periodicaly sponsors public service seminars and programs, Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and ontine. Audience estimates, costs, and maximum media usage limitations are as shown. To ensure a balanced use of advertsing media, radio advertisements must not exceed sos of the tocal number af advertisements authorized. In addition, telievision should account for at least 10% of the total number of advertisements suthorited. (a) If the promotional budpet is limited to $20,500, how many commercial messages should be nun on each medium to maximize total audience contact? Television x Radio x Online What is the allocation of the budget among the three media, and what is the total audience reached? Television budget Radio budget Online Budget fotal Audience. x x
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