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A literature review of the history and evolution of marketing theory and practice and the current situation note: use Harvard style of referencing for citations
A literature review of the history and evolution of marketing theory and practice and the current situation
note:
- use Harvard style of referencing for citations and references
- maximum 2000 words
- use academic credible sources from latest journals and articles
- Avoid text book definitions
- Give gap analysis and possible personal thought after review of every literature
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