A local moderate to upscale restaurant in a wealthy town started up about five years ago. it appears to have few patrons. in order to help turn things around, restaurant management has decided to hire you as a marketing consultant.

How would you advise the restaurant to go about doing a SWOT analysis?

How would you advise the restaurant management to go about:

a. segmenting its market? what are the two broad areas that have to be examined in order to come up with a complete profile of each segment? come up with an example of a possible profile of one viable segment that the restaurant might target.

b. once all of the possible segments have been profiled. how do you go about determining whether each segment is viable?

c. other than market aggregation, what re two types of possible target market strategies that the resturant might purse? what are the relative advantages and disadvantages of each?