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A local restaurant serves specialty Caribbean food. The restaurant had received good reviews and was popular despite being somewhat expensive, and customers are primarily those
A local restaurant serves specialty Caribbean food. The restaurant had received good reviews and was popular despite being somewhat expensive, and customers are primarily those in the immediate neighborhoods of the restaurant. The restaurant began a weekly "customer request" program where Fridays were (frequent) customers' favorite dishes day. We would say that the generic strategy being followed by this restaurant is Low-Cost, No Focus Differentiation, Focus Differentiation, No Focus Low-Cost, Focus
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