Question
A luxury car manufacturer and a home furniture retail brand are adding Snapchat to their respective channel mixes, even though millennials do not feature in
A luxury car manufacturer and a home furniture retail brand are adding Snapchat to their respective channel mixes, even though millennials do not feature in their primary target groups. Can you think of a reason why these brands are marketing on Snapchat?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
