Nike has expanded its product line well beyond the original running shoes. It

now includes models for virtually every type of sport or physical activity. Visit the

Nike web site (www.nike.com) for a complete listing of the models it sells.

Moreover, Nike continually introduces new models; on average, Nike introduces

a new shoe style every day of the year. Discuss the pros and cons of this

continual churn of new attributes and new products. How do you think consumers

react to this?